Some use various social media platforms to promote their brands through digital marketing services. This helps them to increase their sales and brand promotion.
But, for the success of social media accounts and your social media marketing agency, you need to consider best practices for it.
- Evaluating ROI (Return on Investment)
- Refining Strategies
Nowadays, people follow bloggers and influencers and believe in their reviews. You may collaborate with them. You can invest by sending your products to different influencers for paid campaigns. After reviewing their posts, you can compare the likes and comments of each post. The bloggers liked by the most audience will be your new advertising source.
- Optimizing Resources
- Staying Competitive
Also Read : Comprehensive Social Media Marketing Guide
Key Metrics to Track in Social Media Marketing
- Engagement Metrics: The Heartbeat of Interaction
1.1 Likes, Comments, and Shares:
1.2 Click-through rate (CTR):
1.3 Conversion Rate
- Reach and Impressions: Extending Your Digital Footprint
2.2 Total Reach
- Follower Growth: Nurturing Your Digital Community
It shows the demand for your content to the followers. Keeping track of followers will help you to understand the audience’s interest. It will lead to better strategies for maximizing your digital community.
3.1 New Followers
- For Example:
3.2 Follower Churn Rate
- For Example
- Website Traffic: Bridging Social Media to Your Website
4.1 Referral Traffic from Social Media
4.2 Bounce Rate
- Conversion Metrics: From Engagement to Action
5.1 Lead Generation
5.2 Sales Conversion
- Sales conversion means those people who found the ad most valuable. For purchasing a product, advertised in the post, they will go to the website. Then, they will purchase the product by making a transaction. Through sales conversion, one may notice the popularity of the product.
5.3 Cost Per Conversion
Best Practices for Measuring Social Media Marketing Results
- Set Clear Objectives
- Identify Key Performance Indicators (KPIs)
- Use Advanced Analytics Tools
- Monitor Competitors
Author: Tauseef Azhar
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