GlobalRose SEO Campaign

Case Study

Industry:

E-commerce (Floral Industry)

Website:

www.globalrose.com

Target Market:

United States of America

Introduction

GlobalRose is a premier provider of fresh flowers, offering a wide variety of blooms directly from the farm to consumers across the USA. The company specializes in bulk flower delivery for weddings, events, and special occasions, ensuring high-quality floral arrangements at competitive prices. Their offerings include roses, lilies, sunflowers, and various seasonal flowers, catering to both individual buyers and businesses.

The Challenge

At the beginning of our SEO campaign, GlobalRose faced several key challenges affecting its online visibility and sales performance:

Low Organic Traffic: The website struggled to attract relevant organic visitors due to poor keyword optimization.
High Competition: Competing against well-established flower delivery brands made ranking for primary keywords difficult.
Poor Keyword Strategy: A lack of targeted, long-tail keywords prevented the site from ranking for high-converting searches.
Under-optimized On-Page SEO: Weak meta descriptions, title tags, and lack of structured data affected search engine rankings.
Slow Site Speed: Large image files and unoptimized scripts led to longer load times, increasing bounce rates.

Our Findings

Our in-depth SEO audit uncovered several technical and content-related issues affecting the site’s performance:

Improper Title Tags & Meta Descriptions: Key pages were missing keyword-rich titles and compelling meta descriptions.
Slow Page Load Speed: Large image sizes and unnecessary scripts were slowing down the site.
Weak Internal Linking: Lack of strategic internal linking prevented search engines from effectively crawling and indexing pages.
Unoptimized Product Pages: Product descriptions lacked SEO-friendly content and structured data.
Missing Schema Markup: Lack of structured data for product listings, reducing visibility in rich search results.

Our Approach

To enhance GlobalRose’s SEO performance, we developed a multi-phase strategy focusing on technical optimization, content marketing, and backlink building.

1. Technical SEO

Audited and fixed site issues, improved structure, speed, and added schema.

2. On-Page SEO

Optimized high-intent keywords, titles, meta tags, headers, URLs, and descriptions.

3. Content Strategy

Published blogs and FAQs to boost organic traffic and target long-tail queries.

4. Link Building

Built quality backlinks, guest posts, and influencer collaborations to enhance authority.

5. Local SEO

Optimized Google My Business, product pages, and added customer reviews for credibility.

6. Tracking Data

Monitored analytics, A/B tested CTAs, and made ongoing improvements.

Results & Achievements

Through strategic execution, we achieved outstanding results, improving key performance indicators and creating lasting value for the business. The combination of innovative solutions and meticulous optimization ensured sustainable performance, increased ROI, and greater market competitiveness.

1. Improved Keyword Rankings

GlobalRose achieved first-page rankings for several high-converting keywords within 3 months:

“Bulk roses for weddings” – 1st page ranking
“Best online flower delivery USA” – 1st page ranking
“Event flowers in bulk” – 1st page ranking

2. Increased Organic Traffic

Google Search Console: Showed a 200% increase in organic impressions within 90 days.
Organic Search Traffic Growth: Increased by 250%, leading to more qualified visitors.
Bounce Rate: Decreased from 70% to 42%, indicating better user engagement.

3. Enhanced Domain Authority & Backlinks

Domain Authority (DA): Improved from 12 to 28 in six months.
Backlinks: Acquired 100+ high-quality backlinks from industry-relevant sources.

4. Higher Sales & Conversions

Lead Form Submissions: Increased by 180%.
Online Sales Growth: Increased by 120% within six months.
Customer Retention Rate: Improved due to personalized marketing strategies.

Google Search Console Performance

Total Clicks: 5,200+ organic clicks within three months.
Total Impressions: 200K+ search impressions.
Average CTR: 2.6%, showing relevant and engaging content.
Average Position: 28.4, demonstrating significant ranking improvements.
Top Performing Pages: Multiple product and blog pages ranking on the first two pages.
Keyword Growth: 50+ new high-intent keywords started ranking in search results.
Mobile Performance: Improved mobile traffic and engagement after site optimization.

Google Analytics Performance

Active Users: 2,300+ showing strong user interest.
New Users: 3,500+, highlighting increased brand visibility.
Average Engagement Time: 6m 20s, indicating high content value.
Peak Engagement: February and March saw the highest traffic spikes.
Bounce Rate: Reduced by 15%, showing improved user experience.
Top Traffic Sources: Organic search and social media drove the majority of visits.
Conversions: Increased form submissions and product inquiries, reflecting better engagement.

Keyword Ranking Analysis & Impact

To optimize search visibility, a detailed keyword ranking analysis was conducted. The data highlights fluctuations in keyword positions over multiple months, providing insights into the effectiveness of our SEO strategies. Key observations include:

Top Performing Keywords: Terms like “bulk flower delivery”, “wedding bouquets”, and “baby’s breath bulk” consistently ranked well, demonstrating strong search demand.
Significant Improvements: Some keywords, such as “bulk baby’s breath”, saw substantial growth (+30 positions), reflecting the success of targeted content and backlink strategies.
Areas for Optimization: Keywords like “wholesale flowers” and “flowers wholesale” experienced occasional ranking drops, indicating a need for further optimization, such as improved on-page SEO and refreshed content strategies.
Market Trends Reflected: Seasonal trends impacted keyword performance, highlighting the necessity of adaptive SEO approaches based on demand shifts.

This analysis reinforces the importance of continuous SEO monitoring and strategy adjustments to maintain and improve keyword rankings.

Next Steps:

Expand content strategy with more product-based articles to capture high-intent searches.
Further optimize existing content for increased CTR and conversions.
Strengthen backlink acquisition with authoritative industry sources.
Focus on local SEO for location-based search dominance.

Conclusion

Through a strategic SEO campaign, GlobalRose successfully transformed its online presence. From struggling with low visibility to ranking on Google’s first page, the results highlight the power of well-executed SEO. Organic traffic and user engagement increased significantly, driving more leads and sales. The campaign demonstrates how a comprehensive SEO approach can deliver lasting growth and online authority.